Not So SmarticlesUser Segmentation for ProductsIn this day and age of personalised marketing, how do companies reach out to the right audience and more importantly, who should be the…6 min read·Mar 15, 2022----
Not So Smarticles“Watch” out for these appsA take on a movie/tv review and rating app using the “Hook” model6 min read·Mar 7, 2022----
Not So SmarticlesinBootcampAre you a pixel pusher?How NOT to build a relationship with designers — A product manager’s take3 min read·Sep 3, 2021----
Not So SmarticlesAn attempt to Audit LogHow do product managers define Audit Log requirements for their product? How technical or descriptive should they be?5 min read·Aug 22, 2021----
Not So SmarticlesWhat’s app for EdTech?What if, like the Whatsapp Business version, there was a Whatsapp version for Education that could reach remote areas of India where…4 min read·Jun 26, 2021----
Not So SmarticlesThe GIGantic PotentialPenning down a few thoughts on a Product POV of the Gig Economy in India4 min read·Jun 6, 2021----
Not So SmarticlesThe PM “Guide” to PendoAs a Product Manager who is committed to providing the best onboarding experience to my customers, I was on a mission to find an…4 min read·Apr 17, 2021----
Not So SmarticlesThe Aggregation ConfusionA few days back, during one of our whiteboarding sessions with the engineering team, we came across an interesting problem which is…3 min read·Apr 14, 2021----